Sending the email was never the whole job
Instantly fires cold email well — GRID actually sends through it. Then GRID does the other five steps: find the leads, write in your voice, work the replies, run the calls, close the deal. One platform, one flat $1,000 a month.
Your campaigns went out. Then what?
Sending tools measure success in emails delivered. Your business measures it in deals closed. Everything between the two is currently your problem.
- Buying lead lists elsewhere because your sender can’t prospect
- Copy-pasting the same template and hoping it sounds human
- Replies buried in a sending tool nobody checks after launch week
- Interested leads going cold because there’s no pipeline behind the send
- A sender, a data tool, a CRM and a spreadsheet pretending to be a stack
- Scrapers pull ideal-fit leads from six sources into your pipeline
- Every campaign written in your brand voice, personalised per lead
- Replies threaded per lead in one inbox — email, SMS, WhatsApp, calls
- Leads move Prospected → Emailed → Replied → Booked → Won automatically
- One platform, one login, one flat price for the entire motion
Instantly needs a list. GRID builds one.
A sending tool is only as good as the leads you feed it — and it won’t find them for you. GRID runs Apify scrapers across Google Maps, Google Search, X, Instagram, Apollo and website contact pages, then dedupes, enriches and tags every lead before the first email is drafted.
- Six prospecting sources, no exports or CSVs
- Leads arrive deduped, enriched and tagged
- AI drafts the campaign in your tone: direct, friendly, professional or bold
- Sequences run Day 1, 3, 7 and stop on reply or booking
A sending tool vs the whole motion
GRID uses Instantly for the send — and does everything around it.
| GRID | Instantly | |
|---|---|---|
| Warmed sending + domain rotation | ||
| Lead scraping built in (6 sources) | ||
| Brand-voice AI campaigns | Generic AI | |
| Unified inbox: email, SMS, WhatsApp, calls | Email only | |
| Pipeline from Prospected to Won | Limited | |
| Calls recorded, transcribed, summarised | ||
| Invoicing, commissions & payroll | ||
| Price | $1,000 flat | Sending only |
The inbox where replies become revenue
Every answer lands threaded per lead — email, WhatsApp, SMS and calls in one view — with an AI draft button and your team notified. This is the part no sending tool has.
What GRID adds to great sending
Keep the deliverability. Gain the rest of the pipeline.
Prospecting
Six scraper sources feed your pipeline directly. No list-buying, no imports.
Brand-voice writing
Campaigns drafted from your business context, personalised per lead.
Unified inbox
Email, SMS, WhatsApp and calls threaded per lead, AI drafts on tap.
Pipeline
New → Hot → Qualified → Won, with deal values and rep assignment.
Calls
Auto-recorded, transcribed, AI-summarised; action items become tasks.
Invoicing
Deals close, invoices raise, commissions calculate. Books update themselves.
“We ran Instantly for a year and got good at sending. GRID made us good at closing — same deliverability, but now a £48k pipeline lives where the campaigns do.”
Keep comparing
GRID vs Instantly, answered
For the send itself, it’s excellent — which is exactly why GRID sends through Instantly under the hood. But sending is one step. You still need leads to send to, an inbox to work replies, and a pipeline to close in. GRID is all of it.
Great sending, finally finished
GRID sends through Instantly — then finds the leads, works the replies and closes the deals it can’t. The whole motion, one flat $1,000/mo.