The CRM that
fills its own pipeline.

GridHQ is the first CRM with auto-prospecting, warmed cold send, and a unified reply inbox built in. Four tools replaced with one subscription. $1,000/business/month, flat.

Chapter 1 · The problem

Four tools. Four bills. Zero attribution.

Every SMB running cold outreach pays $1,500+/mo across HubSpot, Apollo, Instantly, and Clay. Four dashboards. Leads leak between them. Nobody can answer which campaign actually paid for itself.

Chapter 2 · The wedge

One CRM. Every step, on one record.

GridHQ is the only system where a scraped lead flows through warmed send, reply tracking, deal close, invoice, and commission without leaving the pipeline. The wedge is unification.

Chapter 3 · The automation layer

Prospect, write, call, respond — automated.

Personalised first-touch copy generated per lead. Every call transcribed and summarised. Replies sentiment-classified and routed. Pipeline advances itself. Your team closes; the system does the busywork.

Chapter 4 · The outcome

One subscription. One moat.

Flat $1,000/mo per business. 87% gross margin. A $47B market still fragmented across four unbundled tools. Every tenant on GridHQ builds a data moat — scraped leads, enrichment records, deliverability telemetry — that unbundled competitors cannot replicate.

Automations

Writes. Listens. Routes.

Built-in automations weave through every step — scraping, writing, calling, routing — so one operator can run the volume of a team of 10.

Automated cold copy

Per-lead personalised first email. Pulls context from the scraped bio, website, and socials. Measurably higher reply rates vs generic templates.

Automated sequence drafting

Day 1 / Day 3 / Day 7 follow-ups drafted in your brand voice. Operator reviews, approves, queues — no blank page.

Automated call summaries

Every sales call recorded, transcribed, and summarised. Action items created as tasks. Objections logged per lead.

Automated reply routing

Replies classified positive, negative, out-of-office, or meeting-booked. Pipeline stage advances. No manual triage.

Market opportunity

A $47B market, still fragmented.

$47B
Global CRM market
(2025)
14%
Annual growth rate
CAGR to 2030
$1,547
Avg SMB spends /mo
across 4 tools
$1,000
GridHQ price
one flat fee
The economics

Unit economics that compound.

$12,000
ARR / customer
$1,000/mo × 12
~$80
COGS / customer
Infra + API pool
87%
Gross margin
Typical SaaS ~70%
<3 mo
CAC payback
At $1,500 blended CAC
4.2x
LTV : CAC
24-month cohort
112%
Net revenue retention
Target year 2
Use of funds

Weighted toward customer acquisition.

Product is shipped. Next dollar goes to distribution, not development.

Product & engineering
Core product hires + AI/ML tuning
35%
Go-to-market
Content, paid, partnerships, sales hire #1 + #2
40%
Infrastructure
Managed Apify + Instantly pool; SOC 2 prep
15%
Runway buffer
12–18 month cushion
10%
Round summary

£500,000 seed

Instrument: SAFE or priced equity · Runway: 12 months · Target close: Q2 2026.

Use of capital

Product & engineering 35% · Go-to-market 40% · Infrastructure 15% · Reserve 10%

Target milestones
Month 6100 customers · $1.2M ARR
Month 12200 customers · $2.4M ARR
Month 18350 customers · $4.2M ARR
Per-customer economics
$1,000
MRR
$12,000
ARR
87%
Gross margin
4.2×
LTV : CAC
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