Deals die in the gaps. GRID closes them
The follow-up that slipped. The reply that sat for days. The stage nobody updated. GRID runs the whole motion — sequences that stop themselves, replies routed by sentiment, a pipeline that updates on its own — so nothing falls through again.
Your process is fine. Your follow-through is bleeding.
Every manual step is a place a deal can quietly die. Count how many of these you recognise.
- A hot reply buried in a rep’s inbox over the weekend
- Day 3 follow-ups that go out on Day 9 — or never
- Chasing a lead who replied “yes” two emails ago
- A pipeline that shows last month’s reality, not today’s
- Reps spending Friday updating the CRM instead of selling
- Interested replies routed to a rep the minute they arrive
- Sequences fire on schedule — Day 1, Day 3, Day 7 — every time
- Sequences stop themselves the instant someone replies or books
- Statuses advance automatically as leads move: Emailed → Replied → Won
- Reps sell; the system does the bookkeeping
Follow-up that knows when to stop
Persistent without being annoying. Day 1, Day 3, Day 7 — and the moment a lead replies or books a meeting, the sequence ends itself. No awkward chasers, no manual pausing.
Every reply lands in the right hands, instantly
A reply is the most expensive thing your outbound produces — and most teams let it sit. GRID reads the sentiment of every reply and acts on it: interested leads jump the queue to a rep, not-interested contacts are suppressed so no one wastes another touch, and admins and managers are notified the moment it matters.
- Interested replies flagged and routed to a rep immediately
- Not-interested contacts auto-suppressed from future campaigns
- Admins and managers notified on every hot reply
- Threaded per lead in the unified inbox — full history in view
A pipeline that tells the truth
Pipelines rot because updating them is homework. In GRID, the pipeline is a live reflection of what actually happened: send an email, the status moves. Book a call, it moves again. Close the deal, revenue lands in your books. Nobody types a thing.
- Statuses advance automatically: Prospected → Queued → Emailed → Called → Booked → Replied → Won
- Stages from New to Hot, Contacted, Qualified and Won
- KPIs live-update: Total Leads, Pipeline Value, Avg Deal Size
- Won deals flow straight into invoicing and the books
Automation across the whole motion, not one step
Point tools automate a task. GRID automates the handoffs between them — where deals actually die.
Prospecting feeds the machine
Scraped leads land as Prospected and can enter a sequence in one click.
Sequences run themselves
Multi-step follow-up with automatic stop on reply or booking.
Replies never sit
Sentiment routing plus instant team notifications on every response.
Suppression is automatic
Bounces, unsubscribes and hard no’s exit every list on their own.
Books update on close
Won deals trigger invoices and commissions without re-keying.
“Before GRID, our follow-up lived in reps’ heads and half of it never happened. Now the sequence runs, the pipeline moves itself, and a £48k quarter of pipeline showed up from leads we would previously have dropped.”
One step automated vs the whole motion
Most tools stop where their feature ends. GRID owns the handoffs.
| GRID | Instantly | Apollo | HubSpot | |
|---|---|---|---|---|
| Auto-stop sequences | Add-on tier | |||
| Reply-sentiment routing | ||||
| Auto-advancing pipeline stages | Manual rules | |||
| Automatic suppression | ||||
| Prospecting built in | ||||
| Deals flow into invoicing | ||||
| Price | $1,000 flat | Per seat + | Per seat + | Per seat, per hub |
Pairs with
Sales automation, answered
In the gaps — the follow-up that never went out, the reply that sat unread for three days, the lead nobody moved to the next stage. GRID automates exactly those gaps: sequences run themselves, replies are routed instantly, and the pipeline updates on its own.
Stop losing deals to the gaps
Sequences that stop themselves, replies routed instantly, a pipeline that updates on its own. Turn it on today — flat $1,000 a month, unlimited seats.