Follow-up that never forgets — and knows exactly when to stop
Eighty percent of deals need five or more touches. Your reps remember two. GRID runs Day 1 → Day 3 → Day 7 automatically and halts the second a lead replies or books — so you never chase someone who already said yes.
The deals you lose are the ones you forgot to chase
Follow-up is where revenue quietly leaks. Not because your team is lazy — because humans aren’t schedulers.
- A “circle back Friday” sticky note that never gets circled back
- Reps chasing leads who replied yesterday — and looking foolish
- Interested prospects going cold because touch three never happened
- Spreadsheet columns like “followed up?” that nobody trusts
- Every rep running their own cadence, or none at all
- Every lead gets Day 1 → Day 3 → Day 7, every time, automatically
- Sequences halt themselves the instant a reply or booking lands
- No lead ever slips — the system remembers so reps don’t have to
- One source of truth: every touch logged against the lead
- One cadence, in your brand voice, across the whole team
Persistent without being a pest
GRID spaces your touches the way a great rep would: a crisp opener on Day 1, a short nudge on Day 3, a final angle on Day 7. Each step is written in your brand voice and personalised per lead — so touch three reads like a thoughtful human, not a timer going off.
- Day 1 → Day 3 → Day 7 out of the box; adjust steps per campaign
- Every step drafted in your voice with merge fields per lead
- Sent through warmed mailboxes with domain rotation
- Bounces and unsubscribes suppressed automatically
The moment they reply, the chase ends
Nothing burns goodwill faster than a “just following up” after someone booked a call. GRID watches every thread in the unified inbox. Reply lands? Sequence stops. Meeting booked? Sequence stops. Your team gets notified and the conversation goes human.
- Auto-stop on reply — across email, SMS and WhatsApp
- Auto-stop on booked meeting, instantly
- Admins and managers notified the moment a lead engages
- Pick up the thread in the unified inbox with full context
Set the cadence once. GRID runs it forever.
Three minutes of setup replaces a hundred calendar reminders.
Draft
GRID writes the full multi-step sequence in your brand voice. Pick a tone — direct, friendly, professional or bold — and edit freely.
Launch
Add leads from prospecting or your pipeline. Every lead enters the cadence at Day 1, sent through warmed mailboxes.
React
Replies and bookings halt the sequence for that lead instantly. Everyone else keeps moving to the next touch on schedule.
Close
Engaged leads land in your unified inbox, statuses update in the pipeline, and your team steps in to finish the deal.
Sequences that live inside your whole outbound motion
A standalone drip tool sends emails. GRID sequences share data with your inbox, pipeline and prospecting.
Reply-aware cadences
Multi-step follow-up that reacts to behaviour, not just the calendar. Stops itself on reply or booking.
Brand-voice steps
Every touch drafted from your business context. Regenerate any step with AI until it sounds like you.
Deliverability included
Warmed mailboxes, domain rotation and auto-suppression keep your cadence out of the spam folder.
Replies, threaded
Responses land in the unified inbox against the lead — with the full sequence history attached.
Pipeline updates itself
Every send moves the badge: Prospected → Emailed → Replied. No manual status pushing.
Zero reminders needed
No tasks, no sticky notes, no “did anyone follow up?” The system is the memory.
“We found six deals in the first month that would have died silently — leads who replied on touch three. Before GRID, touch three simply never happened.”
Pairs with
Follow-up, answered
Most replies arrive on touch two or three, not touch one. GRID runs a Day 1 → Day 3 → Day 7 cadence by default — enough persistence to get seen, spaced enough to stay welcome. You can add or reorder steps per campaign.
Stop losing deals to forgotten follow-ups
Day 1 → Day 3 → Day 7, in your voice, halting the instant they say yes. Set it once and let the system remember for you.